Patrick Byers | Responsible Marketing Evangelist

I’M THE FOUNDER OF OUTSOURCE MARKETING AND
PURVEYOR OF THE RESPONSIBLE MARKETING BLOG.

I write and speak on marketing responsibility, naming,
social media, personal positioning and social good.

ABOUT PATRICK

Patrick is the founding partner of Outsource Marketing, a pioneering company that offers a marketing department for companies that don’t have one, more strategic and creative horsepower for those that do. Prior to starting Outsource in 1997, Patrick directed the marketing for two Seattle law firms and a Northwest-based telecommunications company. His experience hiring, managing and coordinating a bevy of biased and uncoordinated marketing resources led to the formation of Outsource Marketing… a company that seamlessly delivers coordinated, discipline-neutral marketing to organizations seeking responsible results.

An evangelist for Responsible Marketing, Patrick is the purveyor of The Responsible Marketing Blog and speaks nationally on the topic. He also speaks on new and innovative ways to break through the clutter, marketing outsourcing and personal positioning, and his articles have been published in local and national publications. Patrick was recognized by the Puget Sound Business Journal as a 40 Under Forty honoree (but no longer qualifies for that honor).

He is an advocate of marketing education, and instructed the evening Integrated Marketing Communications course at the University of Washington for five years and serves on the program’s advisory board. He donates his time mentoring students of all ages interested in a career in marketing and has served on the boards of the Puget Sound chapter of the American Marketing Association, KidsQuest Children’s Museum and the Issaquah Schools Foundation.

He is a graduate of Gonzaga University in Spokane, Washington.

Quick Stats

30

years of marketing experience

3

cups of decaf a day

24

thousand twitter followers

20

years of speaking experience

WHERE I WORK AND WHERE I BLOG

Outsource Marketing Responsible Marketing Blog

SPEAKING TOPICS

Patrick Byers is a passionate, professional speaker who has presented to audiences nationwide on a host of marketing-related topics including:

Responsible Marketing:
How your organization can do well by doing good
Using Social Media to Create Social Good
Personal Positioning:
Marketing yourself in a brand-oriented world
Battling Information Overload:
How to market amid info glut
The Power of Positioning
Winning the Name Game
Permission Marketing:
Why it works
Why Outsource your Marketing?
How Going Rogue Can Help You Go Big

“

Patrick’s knowledge and delivery are masterful. He explains complex marketing strategies in a manner that engages, energizes and educates his audience. If he’s available, don’t hesitate—book him.
GENA WEINSTEIN, Executive Director | Northwest Career Colleges Federation

“

Patrick’s talk about Super Bowl advertising was one of the most interesting seminars I have attended. His ability to engage the audience and speak credibly across the spectrum of marketing strategies provided us with terrific insights and ideas.
JON WEINSTEIN, Accenture

“

Patrick is very focused on helping business owners develop more effective marketing strategies. The response he got from attendees was warm and appreciative and included comments such as, ‘very knowledgeable,’ ‘expert speaker’ and ‘concise and to the point.’
VICTOR MIZUMORI, Vice President | Community Business Banking First Mutual Bank

“

Patrick Byers spoke at our annual user conference, giving our business partners a thorough understanding of the value and pitfalls of marketing. Many audience members walked away with a commitment to do a better—and more measurable—job in the future.
DIANNA SOVINE, Marketing Manager | Ascentis

“

Patrick’s presentation at the American Public Power Association’s annual conference was definitely the ‘spice’ our workshop needed. There was lots of buzz afterward about the content.
SUZANNE HARTMAN, Communications and Public Affairs Director | Seattle City Light

“

Patrick provided a thorough analysis of our strategic advantages and helped our board understand what we had to offer that other groups did not. His presentation was informative and entertaining and we used it to focus our efforts to recruit and retain members.
SUSAN STOLTZFUS, President | International Association of Business Communicators/Seattle

HAVE PATRICK SPEAK

Patrick’s presentations are customized based on your company, category and/or organization. They typically range from 30 to 120 minutes, but sessions can be tailored to a full day or more.

Special discounts are available for repeat organizations. Travel is from Seattle, Washington. To inquire about availability, speaking fees or to learn more, fill out the form below or call him at (206) 290-8989.

I’M THE FOUNDER OF OUTSOURCE MARKETING AND PURVEYOR OF THE RESPONSIBLE MARKETING BLOG.