Simplifying marketing.
Inspiring action.

Engaging. Insightful. Actionable.
Marketing insights that captivate, motivate, and drive results.

Looking for a marketing speaker who breaks down complex marketing challenges and delivers practical strategies your audience can apply right away?

Patrick Byers brings decades of hands-on experience, compelling real-world stories, and powerful takeaways that spark ideas and inspire action—long after the applause ends.

ABOUT PATRICK

Patrick Byers founded Outsource Marketing (“Outmark”) in 1997, and has been recognized a marketing outsourcing pioneer. With over 30 years of experience in strategic marketing research, planning, and management, Patrick helps organizations clarify their brand, sharpen their positioning, and develop integrated marketing strategies that bring the voice of the customer into the heart of their operations.

His expertise spans brand and company positioning, message strategy, communications planning, content development, web strategy, and naming for products, services, and organizations. Patrick’s practical, no-nonsense approach simplifies complex marketing challenges, enabling clients to cut through the noise and connect with their audiences.

Prior to founding Outsource Marketing, Patrick directed marketing for two Seattle law firms and a Northwest-based telecommunications company. Frustrated by the bias and inefficiency of working with à la carte, uncoordinated freelancers, firms, and agencies, he created Outmark to deliver coordinated, discipline-neutral marketing via customized high-performing teams.

Patrick’s commitment to marketing education is evident in his five years instructing Integrated Marketing Communications at the University of Washington and 15 years on the program’s advisory board. He currently serves on the Marketing Advisory Board at Gonzaga University, his alma mater.

A sought-after speaker, Patrick shares insights on marketing strategy, positioning, marketing outsourcing, and navigating information overload. He was recognized as a “40 Under 40” honoree by the Puget Sound Business Journal in 2003 and named a Marketing Legend by the American Marketing Association’s Puget Sound Chapter in 2015.

Quick Stats

35

years of marketing experience

3

cups of coffee per day

30

thousand connections

30

years of speaking experience

I HEAR THIS COMPANY IS PRETTY GOOD

Outsource Marketing

SPEAKING TOPICS

Patrick Byers is a passionate, professional speaker who has presented to audiences nationwide on a host of marketing-related topics including:

  • Responsible Marketing:
    How your organization can do well by doing good
  • Personal Positioning:
    Marketing yourself in a brand-oriented world
  • Battling Information Overload:
    How to market amid infoglut
  • The Power of Positioning
  • Winning the Name Game
  • Why Outsource your Marketing?
  • How Going Rogue Can Help You Go Big
“

Patrick’s knowledge and delivery are masterful. He explains complex marketing strategies in a manner that engages, energizes and educates his audience. If he’s available, don’t hesitate—book him.

GENA WEINSTEIN, Executive Director | Northwest Career Colleges Federation
“

Patrick’s talk about Super Bowl advertising was one of the most interesting seminars I have attended. His ability to engage the audience and speak credibly across the spectrum of marketing strategies provided us with terrific insights and ideas.

JON WEINSTEIN, Accenture
“

Patrick is very focused on helping business owners develop more effective marketing strategies. The response he got from attendees was warm and appreciative and included comments such as, ‘very knowledgeable,’ ‘expert speaker’ and ‘concise and to the point.’

VICTOR MIZUMORI, Vice President | Community Business Banking First Mutual Bank
“

Patrick Byers spoke at our annual user conference, giving our business partners a thorough understanding of the value and pitfalls of marketing. Many audience members walked away with a commitment to do a better—and more measurable—job in the future.

DIANNA SOVINE, Marketing Manager | Ascentis
“

Patrick’s presentation at the American Public Power Association’s annual conference was definitely the ‘spice’ our workshop needed. There was lots of buzz afterward about the content.

SUZANNE HARTMAN, Communications and Public Affairs Director | Seattle City Light
“

Patrick provided a thorough analysis of our strategic advantages and helped our board understand what we had to offer that other groups did not. His presentation was informative and entertaining and we used it to focus our efforts to recruit and retain members.

SUSAN STOLTZFUS, President | International Association of Business Communicators/Seattle

HAVE PATRICK SPEAK

Patrick’s presentations are customized based on your company, category and/or organization. They typically range from 30 to 120 minutes, but sessions can be tailored to a full day or more.

Special discounts are available for repeat organizations. Travel is from Seattle, Washington. To inquire about availability, speaking fees or to learn more, fill out the form below or call him at (206) 290-8989.

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